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A relentless focus on the customerSuccessful business consists of the profitable delivery of value to your customer. It’s important to define how and where you create that value, then capture it and deliver it to your customer with every interface that exists – even those outside your direct control. Fundamental to this is alignment, resulting in departments and functions that work seamlessly together towards common goals. It’s no use when the Sales department’s principle objective is to maximize sales and the number one Marketing goal is to add brand value; all you will end up with is a nasty fight on your hands.
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