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Multicultural Business

The Practise of Developing Cultural Competence (Part1)

Your ‘Mastery of Culture’ will result in your company’s values being aligned with local ones. Where difficulties arise, you will find ways of discussing them openly in an atmosphere of mutual respect. This multicultural asset becomes most important when attracting, retaining and promoting local talent. To do this:

• Celebrate your strong company culture
• Let individuals keep their cultural identity within the culture of your organization
• Leverage differences to create better competitive results
• Above all: Know yourself and understand how you are perceived by others



Well skilled people implement strategy through respecting cultural values and make management change easier to accomplish.

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