The old marketing doesn’t work anymore!

The industry has reached maturity when it comes to the classical blockbuster drugs. So, the old ways of marketing simply don’t work anymore. Newer more complex models are emerging: a rapid shift to high-value specialist products, entry into new high-growth markets, the marketing challenges and opportunities of orphan drugs, the combination of drugs and diagnostic tests, innovative value-added services like "no-cure-no-pay", 24/7 monitoring devices and disease management. Furthermore, new ‘mini-blockbusters’ present you with many new challenges in areas from budgeting to your current organizational alignment, your skills base and change management.
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