Pharmaceutical Industry

The New Realities
Key factors such as declining research and development (R&D) productivity, rising costs of commercialization, increasing payer and patient influence and shorter exclusivity periods have driven up the average cost per successful launch to $1.7 billion while significantly reducing ROI and growth. And emerging demographic trends are suggesting even stronger structural changes are coming.

The full story

Who are your customers today and in the future? There is an "innovation deficit" The old marketing doesn’t work anymore! Generics vs "authorized generics" Healthcare systems have major financial problems 2009: 8% of products going off patent Your choice: Price pressure of Product-plus services What “Product-plus” means for Marketing Adapting your sales force to the new business model The changing face of R&D A broader business understanding for technical professionals Download full story: Adapting to the New Realities of the Pharmaceutical Industry


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