Adapting your sales force to the new business model:
Key Account Management

The pharma environment is changing, so do you need to change your salesforce and the design and coaching strategy to cope?
Do your marketing, sales, medical and other teams work hand-in-hand towards common goals? Turf wars caused by the relative strength of management silos take value away from your business, confusing the customer and losing you time and money. With fewer and larger customers, the new-found focus on Key Account Management paves the way for joint initiatives and provides a leverage point to stimulate networking of a formal and informal kind within the company and towards your customer.