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Healthcare Industry
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Pharmaceutical Industry
How will you Adapt to the New Realities of the Pharmaceutical Industry?
The Pharmaceutical industry is changing rapidly, and today’s issues and challenges are increasingly complex and difficult to resolve. A stable and predictable market is a thing of the past… Key factors such as declining research and development (R&D) productivity, rising costs of commercialization, increasing payer and patient influence and shorter exclusivity periods have driven up the average cost per successful launch to $1.7 billion while significantly reducing ROI and growth. And emerging demographic and healthcare trends are suggesting even stronger structural changes are coming. The full story
Who are your customers today and in the future?
There is an "innovation deficit"
The old marketing doesn't work any more!
Generics vs "authorized generics"
Healthcare Systems under Pressure... and Generics on the Rise
2009: 8% of market value going generic
Many companies will lose money as patents expire
Your Choice: Price Pressure or Product-plus Services
What "Product Plus" means for Marketing
Adapting your sales force to the new business model: Key Account Management
The Changing Face of R&D
A Broader Business Understanding for Technical Professionals
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