Sales: Consumer Markets

See life through your customer's eyes

If you had the same knowledge, the same way of making value judgements and the same incentives as the person you are selling to, how much easier life would be! But the facts of life are that you are often in situations where you can match some but not all of your customer’s needs.

It is your ability to know what is really important – what’s really pressing the buttons - that governs where you need to show flexibility towards the customer/retailer in your way of doing business.

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