Sales: Consumer Markets

But where does the consumer shop today?

Consumers know more about the products and services that they are going to buy than ever before. Reaching the multi-channel shopper has never been harder. For brands and retailers, this represents both a challenge and a great opportunity.

….And where will they shop tomorrow?

Bain & Company’s way of looking at it in their ‘Consumer of 2020’ report is clear: choose your market position, translate it into an extremely clear customer experience and then deliver it consistently across different touchpoints to the consumer. The result – you need to develop a totally customer-centric retail distribution model.

Consumers, the final customers in the value chain, may have taken control, but the transparency of price, stock levels and product comparison leads to new yet different ways of doing business.
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