Corporate social responsibility - the "greening" of the supply chain

Adopting a greater environmental and social responsibility in your way of doing business makes plain good sense to most of us. Going “Green” is also a way of mitigating significant potential future risks and it doesn’t necessarily cost the earth. Showing corporate responsibility in front of an increasingly critical customer group can actually prove to offer commercial advantages and position you well for future competitive situations.

But it’s not just about the easier targets. Today’s high price of oil presents opportunities to deliver green benefits and lower operating costs as do areas like packaging, but will B2B companies for example, actually pay more for environmentally friendly products? In most cases, the answer is “No”, unless the value can be passed on in a relevant way to the final consumer.
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