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Culture! Stick with it or try to change it?
Both culture and strategy are tightly intertwined and focusing on one of them to the detriment of another will not bring the results you need.
Change almost invariably means consciously reformulating what your desired culture should be and planning the migration towards it. Whatever changes you decide on need to be implemented across all departments and business partners, right the way through to your relationship with your customer.
“Culture eats strategy for breakfast“, Mark Fields, President of Ford the Americas, WSJ 23/01/2006
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