Management Centre Europe | MCE | Organizational and Management Development - Strategy Execution

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Strategy Implementation, Innovation and Customer Focus at Intervet, part of Schering-Plough

Intervet Animal Health Vet and Dog


Intervet, one of the largest animal health companies in the world, specializes in the development, manufacture and sale of animal health products. Intervet is part of Schering-Plough, an innovation-driven, science-centered global healthcare company.


Why did Intervet contact MCE?

CEO Intervet Netherlands Piet Nelis and his management team had defined their Strategic Business Plan for 2007-2011. At the heart of the plan was a shift to more customized products and services, while continuing to integrate with Schering-Plough. Piet Nelis and his team now faced the challenge of getting their people to implement the strategy in the most efficient way. Intervet Netherlands (NL) approached MCE for external expertise to help do this.


How did MCE work with Intervet?

Piet Nelis CEO Intervet NL
"I expect MCE’s management development to have major benefits once it has been integrated, and the actual processes that we covered, of Strategy Implementation, Innovation Management and Customer Focus, have been established."
– Piet Nelis, Intervet NL CEO


Development of the Solution for Intervet

The Customer Specific Solution was then developed. To prepare this solution, the MCE Associate liaised with more Intervet NL people to develop specific company-related information and case studies to be used as examples in the workshop.

Implementation of the Solution for Intervet

Each workshop lasted three days. A brief summary of what they covered is below.


Results and Benefits for Intervet

During the whole initiative the different teams regularly shared and discussed content and success stories. This helped build a sense of teamwork and purpose.

The MCE Associate returned to Intervet NL several times following the workshops to continue the development in all three areas. One example of this was with innovation. Intervet NL formed a core innovation team made up of senior management. There was a one-day kick-off for this team in Paris. The MCE Associate participated actively in this event.

Most importantly, the management development activities by MCE successfully linked Intervet NL’s strategy formulation exercise to real strategy implementation. The management team embraced some best practices to help them guide and coach their people in order to position their role in a more strategic context. The people at Intervet NL now have a common understanding of the company’s strategy and of how an organization can be customer-focused and innovative.



Intervet specializes in the development, manufacture and sale of animal health products. With its comprehensive research and manufacturing capabilities, and a distribution network covering more than 100 countries, Intervet and its subsidiaries employ more than 5,300 people and operate in over 50 countries.

Intervet is part of Schering-Plough, an innovation-driven, science-centered global health care company. Schering-Plough employs approximately 50,000 people around the world (see:

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