e- Sales, e-Marketing and e-Service in B2B Markets

    

Who is it for?

Sales, marketing, channel and business managers who want to maximise their online activity results.

What business issues will we address?

In most business markets, e-business has become the norm, yet opportunities still exist to make better use of the tools at our disposal. This can enable your business to sell products more profitability, dispose of excess inventory or capture more leads from the market place.

What will I be able to do after participating?

You will be better able to:

• Understand the workings, benefits and risks of Google, vertical marketplaces, online auctions, secondary markets, e-selling and use them effectively
• Better respond to e-procurement processes  
• Leverage marketing tools like email newsletters and blogs.