Management Centre Europe | MCE | Organizational and Management Development - Strategy Execution

Leading Implementation of Strategy and Change

How do you get your People to Implement the Strategy and Change?

Businesses today face change on all fronts – economic, regulatory, competitive, customer, and access to resources. Consequently, every company is adjusting its strategy and that implies change. The success of your strategy depends on your people – will they be able to implement the strategy and achieve the goals?

Strategy Implementation

If you are a leader at any level, your people look to you for guidance on what needs to be done, and how. The key requirements of leaders are to:

  1. Set the strategy
  2. Communicate the strategy
  3. Implement the strategy through people
  4. Get results

Click to enlarge. 

Strategy, processes and people, supported by key projects to implement the strategy.

The hard part is getting your people to implement the strategy, and that is where MCE can help you.

A lot of leadership time is spent on steps 1 and 4. Yet, a new strategy will not bring results if leaders cannot invest enough of their effort in communicating the strategy and leading people to implement it. Whether your leadership challenge comes from a strategy adjustment, a new market, or from the need to integrate an acquisition, the same need exists to get people aligned, and the same basic approach is needed to do so.

 

4 Steps to Align your People to Implement the Strategy

Step 1. Put the Customer Value Proposition at the Centre of Everything You Do

Step 2. Enable and Motivate People to Implement the Strategy

Step 3. Plan the Implementation of Strategy

Step 4. Select and Start Projects to Implement the Strategy


 

 

Step 1. Put the Customer Value Proposition at the Centre of Everything You Do

Strategy is about choosing among alternatives to create a sustainable and differentiated competitive advantage. At the heart of any competitive strategy lies the Customer Value Proposition:

  • WHO are your target customers? What market segment do you want to reach?
  • WHAT is the Value Proposition you are offering, in the eyes of the customer?
  • WHERE are you positioned in relation to competitors, in the eyes of the customer? How does your Value Proposition stand out compared to your Competitors?

 

/uploadedImages/MCE-AMAcom/Strategic_business_issues/B2B and Customer Centricity 4.png 

Each Value Proposition leads to a different set of processes, metrics, systems and culture. See table below.

How you manage your organization is very different, depending on your Customer Value Proposition. In order to be able to act in a concerted effort to deliver the value proposition, your people need to know what the value proposition is. And they need to know the internal implications of it, to guide their goals, decisions and actions.
 

To learn more about the Customer Value Proposition and how it works in your market, visit B2B Strategy or Changes in Consumer Markets.

 

Step 2. Enable and Motivate People to Implement the Strategy

The MCE Leadership Model for Implementation of Strategy and Change is an interrelated system of tools and controls. Leaders have several tools and controls to enable and motivate people to implement the strategy. When people get the same message reinforced by all the control points, the strategy gets implemented more easily.
With every change or adjustment in your strategy, your people want to know how it will affect their day-to-day workflow, tasks and responsibilities. The questions below reflect what people think every day on the “shop floor”. Answering these questions is an essential leadership responsibility.

Click to enlarge.
 

The MCE Leadership Model for Implementation of Strategy and Change

 

Each value proposition requires a different set of processes, metrics, practices and culture to be achieved successfully.


 

 Click to enlarge.
 

Consequences of each Customer Value Proposition.

 

Step 3. Plan the Implementation of Strategy

ICT is one of the most strategic processes as it enables everything the organization does to implement strategy. To find out more, please click here.

People implement strategies through a priority set of processes and projects. These require a strategic investment in time and resources to succeed.

The Strategy House is valuable for planning the implementation of strategy. It provides a summary of your implementation plan and key projects plan on one page. This way, your people can understand it and manage by it. The Strategy House can drive all activity in the company, if it is regularly monitored and updated to make sure the strategy is on track.

Click to enlarge.  

The Strategy House is valuable for planning the implementation of strategy.

 

 

 

Step 4. Select and Start Projects to Implement the Strategy

Managing strategy implementation through a portfolio of projects is critical for making your strategy a reality. Projects can proliferate and go in every direction. This takes attention and resources away from the projects that most directly impact implementation of strategy.

For more about the aspects of project management and control, as well as managing a programme of projects, please click here.

 

 

Talk to MCE about Implementation of Strategy

MCE Senior Associates have 20+ years of senior management experience. They have led strategy implementation and change themselves many times. They can help your management team with leadership and strategy implementation issues, not just from theory but from what works in real life, in different contexts. We can work with your organization flexibly at all levels, helping to align different departments and divisions to your corporate strategy.
Individual managers may benefit from planning their strategy implementation, and improving their leadership skills, in a public workshop setting. Interacting with a small group of peers from different industries and companies, they will benefit from challenge and feedback.

Our Senior Associates apply their expertise to your situation in a variety of ways, including: