Management Centre Europe | MCE | Organizational and Management Development - Strategy Execution

Partnerships and Alliances

Strategic Alliances: Why and How to Build Them

A strategic alliance makes sense when you need to offer more value to the customer, but you cannot completely do it on your own. An alliance or partnership offers you a competitive advantage through access to a partner’s resources and capabilities. In fact, alliances are used more and more often for Innovation, Research and Development.

 

Partnerships and Alliances

Alliances have the potential to create value, but most are difficult to manage. When this happens, the alliance is not delivering its full potential value. Partnerships and alliances work best when all parties agree on and work together to implement a common strategy to achieve business objectives. If you want the partnership to be successful, you have to plan for it.

 

Planning for Success

  • Define the expected outcomes for each partner
  • Define the contribution of each party, and the benefits they get
  • Identify the results that will cause the alliance to be beneficial
  • Define the structure and operating issues that need to be addressed
  • Protect intellectual property rights through legal agreements
  • Be certain that the “company cultures” are compatible
  • Be certain that the parties can operate with an acceptable level of trust

 

Shared goals and objectives

 

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