Strategy Update for Senior Management in Consumer Markets

In a post recession world, consumers are different. So the strategies of companies approaching them should be different too. Unfortunately, the average executive has only 3 hours a month to focus on these strategies. While this may have worked in the past, today it is not enough.

This workshop offers you 2 days of quality time to consider the future strategy of your business, as well as the mental stimulus to keep you “on the edge”. By reviewing key trends in society, and discussing them with your peers, you can identify which ones matter most to your business. Based on this, you can formulate thoughts to respond.

MCE’s proprietary strategy implementation models will further help you ensure that these thoughts become reality when you return to your office. Read more

Defining and Executing the Consumer Marketing Strategy: From Plans to Measurable Results

Most marketing plans disintegrate between the drawing board and the market. By asking the right questions and involving various parts of the business, marketing plans are implemented with more focus and greater impact on the brand’s performance. Read more

Effective Customer Acquisition and Retention through Digital Marketing -- How to Leverage the Power of M-Commerce and Social Network Communities for your Organization

While new media are being invented almost every quarter, most companies have not yet had the time to catch up. This workshop provides you with an understanding of the key digital and social media methods and ways to apply them in your business Read more

Fundamentals of Consumer Marketing

This workshop gives managers with relatively little formal marketing training a solid overview of the entire marketing process. Read more

Partnering with and Selling to Retailers: The Rising Power of Retailers

The power and influence of the “modern” retailers is growing.  To be successful you need to adapt your long-term strategy to their changing demands and find ways to jointly manage product categories with retail customers. Read more

Turning Customer Insights into Results: The Art of Microsegmentation

Many consumer and market research is too generic to drive action.  This is partially due to the methods used, but also the degree to which information gets represented and used in the business itself.  

This workshop looks at both sides of this coin and provides practical ways to turn the consumer insights that are collected into tangible business results, if needed one customer at a time.

Product, Category and Segment Management in Consumer Markets

Creating propositions which tap into your consumer’s deeper motivations and needs can substantially differentiate your business in the marketplace. Read more

Integrated Marketing Communications: Getting More from Your Media and Advertising Agencies

When considering all touch points of a company, marketing communication efforts are highly disintegrated.  Advertising says one thing, sales something else and service departments operate on yet another script.  As a result, the actual customer experience doesn’t match what is promised, and the brand’s reputation gets confused.

This workshop looks at the ways to overcome this disconnect and communicate in one integrated manner

Building Strong Brands in Consumer Markets

Companies are focusing more and more on key brands. As a result they are reducing the overall number of brands in the company's portfolio. In most cases, these brands are not new and have been around for many years.

How can you make your existing brands stronger? What line extensions need to be made? Should you relaunch the brand and, if so, when? What should the positioning be?

Breaking through the Retail Barrier: Getting the Retailers to Support Your Brand

This workshop has been discontinued and merged with a new MCE workshop, Partnering with and Selling to Retailers: The Rising Power of Retailers. Please click here for details about the new workshop.  Read more