Often seen as major manufacturing and labour resources for the rest of the world, many Chinese businesses are launching operations in Europe. But they soon discover that cultural differences may be the least difficult part of managing a foreign operation. Labour laws, unfamiliar regulations, employee expectations and local competition are only a few of the factors that can impede their success outside of China. To provide Chinese managers working in Europe with a context, knowledge and practical tools for succeeding in business in the EU, MCE recommends the workshops below.
Senior & Top Management Level
Managing Business in Europe for Chinese Executives: How to Set Up a Business in Europe for Success
Before launching a business in Europe, Chinese executives should be aware of the complexity of European markets. There are important differences in laws, business practices and standards, market needs, and culture between the different European countries.
Chinese managers can be more successful when they know the most important issues:
- Deciding where to invest – what company should you target and where?
- Setting up the deal – negotiating a deal to create long-term value for you and your partners
- Defining a competitive strategy – customer segments and competitors
Read more
Managing Business in Europe for Chinese Executives: How to Manage Your Business in Europe Profitably
When managing a business in Europe, Chinese executives can encounter unexpected difficulties navigation markets, local laws, business practice and employee relations. This poses risks to the success of your European strategy.
Chinese managers can be more successful when they know the most important issues:
- Implementing that strategy through the local workforce, which has a different mentality and set of behaviours than a Chinese workforce
- Dealing with a complex regulatory environment
- Managing the brand and the technology in the European context
Read more