Just a few short years ago, Telcos provided a platform on which customers could interact with each other by talking. Creating content was far from Telcos’ core business. But, over the last ten years, several major product breakthroughs in the telecom world changed the environment completely. One result is that Telco managers have new challenges and are implementing new strategies to grow their business. MCE’s workshops for the Telco industry help managers to acquire new skills, ideas, insights, answers and approaches to adapt to the changes in the business environment.
Senior & Top Management Level
Managing Partnerships in the Telecom Industry
Many parties are interested in the Telecom service evolution and the ways to create business out of it in a "Service Provider 2.0" world. This workshop explores the stakeholder dynamics and offers insight in how Telecom service providers are best placed to successfully lead the orchestration of networks. Read more
The New Face of Sales and Account Management in the Telecom Service Industry
In the new customer-centric service oriented approach in a “Service Provider 2.0” world, you need to thoughtfully consider the new face of consultative selling. New Key Account Managers need to be able to lead the way through the difficult process of ROI calculation for their customers while keeping an eye on the P&L levels for their own company. Read more
Making Customer Care a Key Part of Your Strategy in the Telecom Service Industry
As one of the main contact points for customers/subscribers from service provisioning onwards, the customer care department has sometimes been seen as a place to minimize the cost of supporting the customer. But as “Service Provider 2.0” strategies rely more and more on Customer focus, it becomes more and more important to move this central point of contact from a cost center to a means for improving the complete company portfolio. Read more
Strategy Update for Senior Managers in the Telecom Services Industry
In this briefing, participating senior management members will be exposed to the major global trends, different strategic concepts, customer-centric models and strategy implementation frameworks. During the workshop they will be able to bring all these elements together into a comprehensive picture, to see how all of this will impact their businesses and determine the blueprint of the measures to be taken. This two day workshop provides senior managers with a comprehensive overview of the most strategic issues Telecom Service companies are facing today, and the options available to address them. The workshop offers also a unique opportunity to discuss their own findings with insights from peers coming from diverse locations. Read more
Successful Mergers and Acquisitions in the Telecom Industry
One way to feed innovation and growth in the Telecom service business is to acquire smaller units or to merge with Telecom service providers who have complementary capabilities. But the history of the Telecom industry is full of failed mergers. This workshop helps managers reduce the risks, and get the potential value out of a successful acquisition or merger.
In order to fuel growth and innovation, cash-rich telecom service providers often purchase small entities or university spinoffs, full of advanced technology and motivated engineers. But too many Telecom operators make the mistake of crushing those fragile environments. After a few years the best people have left, the company innovative entrepreneurial spirit is gone, and so are the ideas that bring the next growth curve.
Larger Telecom company mergers are also prone to failure. From the start, they may lack a clear common strategy that has won the support of both sides of the table. This should comprise a clear customer value proposition that is built on both companies’ cultures without leaving a bitter taste to any of the participants. Or they may fail to properly integrate their processes, systems and cultures to deliver on that customer value proposition. This workshop will focus on establishing clear rules on how to evolve through a merger and acquisition process and allow participants to draft their plans for a successful implementation. Read more
Mid-Career Management Level
Managing Innovation in the Telecom Service Industry - Evolution or Revolution?
Significant amount of money and time are invested in developing products, solutions and technologies in the Telecom service industry that, for numerous reasons, failed to deliver the anticipated results. Some services might quickly become huge successes and some will not. But how do you know where to draw the line? What impact will your decisions have on your business strategy and market launch? Read more
The 5-Day Mini MBA for the Telecom Service Industry
More than ever before, the dynamics and fast pace of the new Telecom Service environment require cross-functional experts who master complexity and go beyond the silo thinking. This “Mini-MBA” program prepares participants to move into more senior positions or into functions away from their base education. It provides you with the intellectual capital needed to excel as a high-performance manager in this fast moving industry. Read more
Product Management in the Telecom Industry
As the Telecom industry enters a totally new era, the role of Product Marketing Manager can really make a difference. This workshop provides a clear view of the role and provides tools to help you complete your product marketing plans successfully. Read more
Retail Marketing and Sales in the Telecom Industry
The Telecom Retail Store is still one of the first and main customer “touch points” for your industry. This workshop helps you better understand the economics of a retailer and manage your own channels to maximize traffic and revenues. Read more