Most of us used to come up with a business strategy, and then we asked ICT to support it. ICT is now one of the major areas that will shape the future, and has the potential to create more value at the core of the strategy rather than as an afterthought. ICT and business people often have very different frames of reference and approaches to getting the job done. How do they communicate and cooperate with one another, given their different approaches?
Senior & Top Management Level
Aligning IT Strategy and Corporate Business Strategy
Significant corporate money is spent on IT but CEOs and top business leaders are often unsure about how this fits within the corporate strategy and whether it provides the best business return for the money spent. How do you align the priorities of the IT organization with corporate priorities? Read more
ICT and the Business: Defining the Customer Value Based ICT Infrastructure Together
In business circles there is an ongoing debate about the role of ICT as a Cost or a Profit Center. In all of this, one thing is clear: ICT-master plans, programs and priorities need to start from a proper understanding of the Customer Value of the ICT-projects. Value is more than a financial issue. The idea of Customer Value is also very relevant for "non-profit" groups and governmental organizations. Managers must balance the need for flexibility with time-to-market issues, customer intimacy and cost effectiveness. This is a significant managerial challenge. And that is precisely what this workshop is about. Read more
Mid-Career Management Level
Gathering and Analysing Data to Uncover Business Intelligence and Trends
Are you one of the many organizations floating on an ocean of data, most of which is considered as "unstructured"? Is your organization using only a small part of the actual data that is available for a better understanding of your customers, your suppliers, your employees and your workflows? This workshop introduces you to the world of business discovery techniques, leading you beyond traditional data mining techniques, and allowing you to leverage your data for higher customer value. Read more
Managing Information as a Corporate Asset
IT doesn't matter, right? Most people have encountered this slogan during the last 10 years. It was primarily use as an excuse for short-cutting ICT-budgets in organizations. Information and communication go beyond technology issues, such as "data" and "software". Interpretation, meaning and the essential subjective nature of information makes it a different asset compared to traditional material and energy assets. This workshop helps you understand this crucial managerial issue. Read more